Tuesday, April 21, 2009

Quality Web Content

I've been into blogging and doing SEO consulting for a few years now, and I have read about (and tried) just about everything to improve search engine rankings and build traffic. Most of these techniques have yielded some level of success, but in the end, the simplest and most obvious solution is the best one. If you want people to visit your site, be enticed to spend some time there, and ultimately return, you need to offer them quality content.

SEO content that is written with bots in mind is part of the equation, but many people seem to think that absolute garbage stuffed with keywords is good enough, because the quality doesn't matter to the Google spiders. This is nonsense on a couple of different levels. I do think that the algorithms recognize misspelled and grammatically incorrect content that contains no real information. I also think that a successful business needs to project an image of professionalism and integrity. If you have poorly written content on your site or blogs you are telling your customers that quality means nothing to you when you are conducting your business, and that is not a very good way to generate consumer confidence, which is so crucial to the online enterprise.

Please take a look at the writing samples provided in the sidebar and shoot me an email if you are looking for some quality content that is tailored to whatever vibe you are trying to create on your blog, web site, eBook, or what have you. We can also handle your social networking needs on Twitter, Facebook, and MySpace, write SEO product descriptions for you, or create email blasts or marketing copy.

They say that if you do what you love you will never work a day in your life. I love providing content and I appreciate my clients to the utmost and take a lot of pride in the quality of my work. Simply let me know what you need and when you need it and leave the rest to me.

Monday, April 20, 2009

Keyword Research Tips

When I first started blogging for SEO, my clients would usually give me the keywords that they wanted me to use. In many instances they seemed to be very poorly researched, but I simply did the work the way that my clients wanted it done. It is tricky to try to tell someone that their preferred term gets zero searches per month when they are trying to come across like an expert.

Eventually, I entered into some relationships of trust with a few clients and I was able to research and select my own keywords. In one instance I was contracted to create the meta tags for hundreds of product and category pages, and in so doing I was able to research practically every product on the site. When I was subsequently asked to write product descriptions I knew all of the relevant keywords and I was able to create content with elegant keyword continuity throughout the site.

I use Google Adwords Keyword Tool and I like to look for low competition keywords that get a good number of searches. I would rather see my client place first in the SERPs for a term that gets 3,000 searches per month than wind up on page 17 for a term that gets 2 million searches. That is a factor that many people don't consider. When you do the research creatively you find some surprising terms that you would never have considered on your own. But the nice thing is, nobody else considered them either, so you have a viable term that gets a solid volume of searches with little or no competition for it.

We put in a lot of effort for our clients and do everything that we can to exceed their expectations. If you are looking for someone to do some keyword research for your site and write or revise your product descriptions, we would love to hear from you.

Wednesday, April 1, 2009

About Our Content Dude

Our content dude works tirelessly for our clients. His work ethic is an inspiration to all of us here on the sprawling Internet Content Providers campus, and we sincerely feel as though his output speaks for itself. We make no judgments, and we respect the fact that he delivers the goods and bowls well at the same time. In the end, without the content dude...where would we all be?