Monday, May 4, 2009

Why is Quality Content Important?

I have been a creative writer all of my life, and that is a tough way to make a living. So the possibility that I could support myself by providing content was quite appealing. I get to do what I am truly talented at and what I enjoy doing for a living, and the client benefits from the fact that I am more than a "content provide," I am in fact a creative writer who is adapting my skills to this milieu.

I think that people who are truly savvy and who care about the long term viability and growth potential of their site realize that they need to have solid content. But it looks to me as though many smaller businesses who don't have a lot of experience with an Internet presence are sold on the notion that only the keywords are seen by the Google bots and that is all that matters.

I was born in America, so I speak and write in English as my primary (and only) language. I respect people from other countries who speak languages other than English, and not to offend my peers on the techie side, but perhaps a solid program can be developed by someone who doesn't speak English all that well. I think that Americans should support domestic IT professionals as well, and the fact that we don't support one another is the biggest reason for the economic collapse (but that is another story). However, when it comes to writing in the English language, when you pay someone from another country half of what an American could accept, you are not building your business on a solid foundation.

There was a time recently when I got frustrated by all of the outsourcing costing me work, and I looked at the Craig's List ads for writing work in India. I got in contact with an Indian guy who needed content. He was willing to pay seventy five cents for five hundred words, with research necessary. He will then sell it to American business people for just a little bit less than an educated and experienced American content provider can. But the reality is that the content that he is going to sell you will be horrible, and people won't be able to buy your products because their jobs are going to India and they have no money to spend!

Shopping on the Internet offers many advantages to the consumer, such as point-and-click convenience and the ability to comparatively shop without leaving their chair. If there is one snag, it is consumer confidence. Are these guys for real? Will I actually receive what I order? Quality content, as well as quality design, boosts consumer confidence. When you can see that the people behind the enterprise are committed, intelligent, and that they value quality, you feel much more confident making a purchase from them.

These are just a few thoughts on the topic of why one should engage the services of a quality content provider. Look for more in the future, and if you need content, please peruse the examples on this blog and the comments from my satisfied clients and drop me an email or give me a call.

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