Wednesday, September 9, 2009

Web Content: Frequency Is Key

Many savvy SEOs have been saying for years that Google Page Rank is really not important anymore. I have always felt as though this may be true in a real sense, but we all deal with perception, and the perception may be that high PR is a measure of success. But, this is a perception that needs to be altered, because indeed, PR means nothing. All that matters is how your page places in the SERPs for the terms you are targeting.

I've had a number of different blogs over the years, and without question, the frequent addition of fresh, original content is the most important element to building your feed. When you add content often, the bots recognize your location as a consistent source of new information. I remember reading John Chow stating that he updated his blog every single day, and that this was the early key to his success.

I'm a writer, not a techie, but I think that general logic is applicable to understanding SEO. The bots are going to be drawn toward fresh information and find static sources to be less relevant and trustworthy (unless they are often linked to as an authority on a specific topic). So the feed that is constantly being updated with relevant content is going to be indexed quickly and seen as a trusted source of dynamic information.

Updating your content often is not just a good way to get noticed by Google; it also increases your chances of writing something that goes viral, and/or developing a regular readership. If someone finds your site or blog and likes what you do, they may very well return if you keep posting regularly so that they have some reason to keep coming back.

With all of this being said, I have to mention that I have not been following my own advice with this blog. This is because I have been busy writing for others so that I can pay my bills, buy White Russians, and go bowling. But I need to make the time so that I can be sure that I optimize my viability going forward.

If this makes as much sense to you as it does to me, get in touch and we will be glad to provide you with consistent, fresh content specific to your niche at a price you can afford.

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