Tuesday, September 22, 2009

Why The Content Dude?

I got interested in the business of SEO and Internet content by chance as I have explained in a recent post. It is one of those things that found me, and I'm glad that it did because it suits my talents perfectly. It also helps me around my "weaknesses." Let me tell you what I think my "weaknesses" are, and why I put the word in quotes.

I think that corporate culture values mediocrity over excellence, and before long, the goal of the management becomes to cover their own asses over their failures because they have run the bus into a muddy ditch from which they can never emerge. That is, unless they were to admit their mistakes, perhaps let some of their own go, and restructure with a different focus and intent. But that never happens. If you want to see a very poignant model depicting what I'm trying to convey, take a look at the last presidential administration. (And then take a look at the present one in about three years.) My weakness is that I can't accept the above, and I won't take pharmaceuticals so that I can.

I have never really been given the opportunity to be in a position of leadership, but I have always organically recognized failed processes around me when I have worked within a corporate structure. This is a recipe for disaster, and it's why it became necessary for me to somehow manifest a way to make a living outside of that type of structure.

So SEO work and content writing found me, and I have been able to build on my SEO knowledge and utilize my education and experience as a writer to make a living outside of the "Office Space" parody that many of us call our places of employment.

Now, the reason why I created the "Content Dude" persona here on the blog is to push the buttons of potential clients who understand and empathize with the absurdity of corporate culture. I'm not looking for a job. I'm looking for clients who need quality content delivered in a timely manner. And I'm not going to conform here and pretend I'm some sort of branded, faceless, boring but "dependable" purveyor of bland, safe product. I am indeed much more dependable and efficient than any content source of which I am aware, because I do the work myself, I'm actually a talented writer, and I have a well developed work ethic.

So you may visit this blog, and you might think...why would anyone try to present themselves as the "Content Dude" and take on the Big Lebowski as their alter ego when they are trying to attract business...? You can find the answer on a bumper sticker: If I have to explain it to you, you'll never understand.

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