Monday, March 26, 2012

Food For Thought

I just sent this e-mail to a client I thought it would be useful to post it here:

Have you ever read an article on a truly top-notch website that was stuffed with keywords? The genuinely powerful sites on the Internet never, ever consider keywords. They just provide good content that is a legitimate attempt to put out useful information.

You are letting the search engines know what your site or blog is about through the content that you have. You don't have to use specific keywords. If you're writing about a1955 Chevy that in and of itself is covering your bases with the terms like classic car, antique car, old car etc.

You will naturally use relevant terms that tell the search engines what your site is about. They use something called "latent semantic indexing." You should definitely look up this term, it is not as complicated as it sounds.

Google employs the best and the brightest and they have extraordinary resources. They don't want to be "fooled." Using keyword research tools to find keywords and then stuffing content with these terms is going to do you more harm than good--they're looking for legitimate content and they're looking to punish efforts to fool them.

In the end it's like anything in life. People can see through BS and they can program computer algorithms to see through it also. But they can also see good, honest efforts at adding something useful to the Internet. Over time, honest sites gain trust and become strong.

On the subject of trust, new blogs created around keywords all pointing to the same network of sites are not trusted in the Google algorithms. In fact, you're better off linking to legitimate sites in a legitimate way than you are linking within your network to rather awkward keywords. This would indicate that you are actually trying to spread useful information on your blog rather than using it for purely cynical SEO purposes.

I guarantee that if you forward this e-mail to somebody who really, really knows what they're doing like someone who works for Google they would tell you that there is a lot of truth in it.